This project brought several challenges with it, due to the many thousand product variations. How to structure this in a way that makes sense and are easy to navigate for the visitor is crucial for success. Scala Bad relay on a network of resellers to sell there products. To become better visible online they wanted to show all the products online. One of the strategies behind the website was to structure it as close to the printed catalog for users to have an ease jump from one medium to another, while recognising the main sort order.