About me


It all started in my early years of childhood, at 5-6 years old I drew my first designs of machines, trucks and houses among other technical things. These futuristic drawings and designs would take close to 25 years to become a reality. From an early age I aimed to simplify and improve the existing practices, processes, products and services I observed around me, to optimize resources and time consumption.

When the time came to choose a career, I chose an education and to work in the logistic sector. I grew out of the challenges in this job over time, and went into sales. After a few years within sales, I took the big leap to scale up my until then side hustle, delivering web design, marketing and consulting services to local clients in Norway.

A few years later, I merged my company with a full service advertising agency called Viscom, where I worked for several years, serving as the backbone in the web services that they offered to the Norwegian market. My role as project manager included co-operating with people from around the world to deliver cost effect web projects for the customers.

Almost 8 years ago I moved to Campinas, São Paulo, Brazil, and continued to work remotely for Viscom in Norway. On the side I developed a customer base in Brazil and around the world, focusing on delivering profitable business results and great digital experiences, as well as helping my customers to build trust and good relationships with their customers.

As a person I seek to constantly improve on a personal level as well as in business and design, and I saw the need to look higher up the chain to make the user journey better and more cohesive. This is where I took the time to immerse myself into Service Design, Innovation, Consumer Emotions, Business Strategy and Modelling, R&D, Servant-based Leadership, Change Management, Business Finances, Analytics and Market Psychology.

I think values and cultures should have a bias when it comes to creating long term growth and business results, and to future proof the business with clear communication, inspiring clients and employees. All business is about people. That is why understanding people's motivations and emotions is key to any result or experience, internally or externally.

"I believe in constant improvement as a person and as a professional, and I am also a person that likes to learn and push the bar higher. I want to be better today, then I was yesterday."

Want to talk with me or know how I can help you? You can get in touch with me by tweeting at @jonabaptistella, using the contact form, or send an email to sayhi@baptistella.xyz.