As a part of the consulting I have done for Preus over the years, one of the things that was essential is the logo design. We did not want to lose brand equity but still renew the look and make the logo fit in a modern digital world. The logo should be the symbol of the quality and craftsmanship that is executed every day in the stores.

Want to know more about what I did for Preus over the years? More about project Preus.

Before on the left and after on the right modernizing the logo design.
Before on the left and after on the right modernizing the logo design.
Maps designed to be copyright free and also mach the renewed exclusive brand look.
Maps designed to be copyright free and also mach the renewed exclusive brand look.