When it was time to expand the business segments OTP needed also a logo to reflect there history yet also separate the two very different business segments from each other. So to highlight the differences but still show similarity we made the logo symbols based on norse mythology since the company is rooted in the nordic countries. The norse mythology alphabet also called "runes" was created as early as year 100-200.

Rune alphabet as inspiration source.
Rune alphabet as inspiration source.
Logo design for the water department.
Logo design for the water department.
Logo design for the elevator department.
Logo design for the elevator department.
Alternative logo design for the water department.
Alternative logo design for the water department.
Alternative logo design for the elevator department.
Alternative logo design for the elevator department.
The old logo was out dated.
The old logo was out dated.